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PRODUCT DESIGN/

Experience Cloud Self-Service Microsites Platform

DESCRIPTION: Coming off the highly successful bespoke phase of building bespoke sales microsites for big bet accounts – Requests quickly outpaced creative and technical resources necessitating a scaled self-service solution for deployment. An Experience Cloud-based launchpad, enablement documentation, and a Slack community were spun up to scale delivery. In the first quarter of availability, 49+ microsites were created along with 1,279+ page visits after little promotion and limited maintenance support.

Keywords: Experience Cloud, product strategy, gap identification, enablement, self-service, product ownership, design & testing

© 2025 Gregory T. Lipman | All samples shown are the property of my respective employers or their customers.

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