DESCRIPTION: Sometimes, a customer journey story can be very bloated. How do you skip to the good parts and cut presentation time? Trailmaps are a beautiful way to tell your story and focus on the important parts. Better yet, we can design interactions at less than full fidelity, speeding up delivery times. Deployed thousands of times during my tenure, one of my favorites was for American Girl, and was instrumental in helping land Mattel for Salesforce. Supported by a sales microsite and printed journey poster, the customer even displayed the poster in her office!