ADAPTIVE STRATEGIC THINKING
EMPATHY FOR USERS & CREATORS
USER EXPERIENCE LEADERSHIP
Customer Experience Catalyst
I transform how organizations connect with customers through innovative storytelling approaches that have helped secure millions in revenue and contributed to Salesforce's 20% year-over-year growth for over a decade.
Sales Success at Scale
I've delivered high-impact solutions including the Agentforce ROI Calculator (1,000+ cases, 670+ active users) and Experience Cloud microsites (49+ customer sites), while developing innovative tools for specific high-value deals and
then scaling these approaches for broader organizational impact.
Go-To-Market Innovator
My strategic approaches to customer engagement are described as "pouring gasoline" on sales growth engines, helping differentiate Salesforce's offerings in competitive markets through distinctive experience design.
UX Leader and HCI Expert
I established a formal user experience practice and upskilled 40 team members in survey methodology, field research techniques, and data analysis while building a testing network of 300+ members and implementing research frameworks
that ground all solutions in user needs.
As a Salesforce UX Senior Design Manager & Customer Experience Catalyst, I transformed how our organization connected with customers through innovative storytelling and user-centered approaches. My work has been recognized as "pouring gasoline" on sales growth engines, helping secure millions in new business through adaptive methodologies that have been repeated thousands of times. With a comprehensive user testing network of 300+ members and data-driven approaches, I’ve ensured our solutions truly resonate with customers while contributing to Salesforce's impressive 20% year-over-year growth for over a decade.
I’ve served as a critical partner for Go-to-Market leaders seeking differentiation in competitive landscapes, balancing visionary thinking with practical execution. From developing innovative selling tools for specific high-value deals to architecting ROI calculators and asset repositories that scale success across the organization, my impact spans both front-line seller enablement and behind-the-scenes infrastructure.
My leadership style prioritizes elevating team members and fostering environments where creativity flourishes through authentic collaboration, resulting in strong team retention even through organizational changes. Whether working directly with sellers or developing scalable resources, I remain focused on creating experiences that deliver both business value and customer delight.
PRODUCT DESIGN
Salesforce Data Cloud Internal Pricing Calculator
Agile Design & Testing
.png)
Demo Store Power User Acceptance Testing
Beta Launch Viability Testing
FY25 Global Demos Survey
AI Augmented Analysis and Leadership Readback
Solutions Workspace Demo Guides Implementation Testing
Iterative Design and User Testing
2024 Dreamforce HLS Demos
Pre-Release Prototyping Demo
Experience Cloud Self-Service Microsites Platform
Filling a Critical Need for Selling Teams
Demo Studio Menu of Offerings
Go To Market Strategy & Enablement
User Experience Practice Testing Network, Guides & Community
Thought Leadership & Team Training
CUSTOMER EXPERIENCE
Holodeck Customer Journeys
Example of our go-to presentation style to hook prospective customers
.png)
Journey Graphic Samples
A Simple 1-page storytelling style for <$200k opportunities
Demo Interaction Maps
An easy to follow guide for customers for complex demos and RFPs
Trailmap Customer Journeys
Simplify storytelling and highlight the fun parts of a story
ENDORSEMENTS
“ ... Greg is a passionate design manager who excels at empathetic listening and advocacy. His ability to balance different perspectives leads to widely-supported initiatives, while his genuine nature makes him highly approachable and collaborative....”
Salesforce Senior Manager, Front-End Engineering – Demos
“ ... [Greg] fosters a transparent environment, openly sharing updates and inviting suggestions on how we can improve our work. I appreciate how he empowers me to take a lead role on projects, which has been both motivating and confidence-building ...”
Salesforce Senior Demo UI/UX Designer – Global Seller Experience
“ ... Greg was my go-to person when I needed to get something done at the leadership level. His tenure and experience allows him to move quickly and efficiently....”
“ ... The energy Greg creates behind [our] important strategic initiatives drives our culture of innovation and our value of high quality. Keep doing this, this is what powers our future and models the behaviours we want to see in our people ...”
.png)
LET'S CONNECT!
.png)
.png)
.png)
© 2025 Gregory T. Lipman | All samples shown are the property of my respective employers or their customers.