Brita: Filter for Good

PROJECT NAME:

Brita: Filter for Good

PROJECT TYPE/CATEGORY:
Creative > Branding; Creative > Website
ABOUT:

Logo development and initial site creative for Brita’s ongoing “Filter for Good” campaign. The concept is to get people to pledge online to stop buying bottled water and instead use a tap or pitcher filter. We then calculate how much landfill space has been saved through the reduced waste. Logo has appeared on TV, websites, collateral and the cover of Ad Age magazine.