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GREG LIPMAN

CREATIVE & USER EXPERIENCE LEADERSHIP

PROFESSIONAL experience

Creative

19 years

User Experience

10 years

Leadership

8 years

Growth

7 years

 

who is Greg?

A highly adaptable, creative team leader with years of experience guiding high profile, digital campaigns from initial pitch through successful delivery. His projects have included a diverse array of large & small site builds, social content, branding, brand strategy, content strategy and infographics. An accomplished information architect developing wireframes, sitemaps and process visuals, Greg is presently working on a Masters in HCI at DePaul to expand his user experience leadership skills.

CAPABILITIES & highlights

  • C

  • Creative
  • branding
  • large & small site creative
  • responsive site architecture
  • social platform creative
  • multiple cms platforms
  • intranet development
  • writer direction & management
  • designer direction & management

BFA in Graphic Design. Full-time Digital since 1999. Extensive time spent designing for the web across multiple industries, full spectrum content ecosystems and managing a mixed discipline production team.

 
  • UX

  • USER EXPERIENCE
  • wireframes
  • content audits/organization
  • sitemaps
  • personas
  • prototyping
  • flow diagrams
  • concept & process mapping
  • multi-channel ecosystem content

Self taught Edelman Digital creative team to develop wireframes, sitemaps, perform content audits & channel strategies as projects required. Have hired and managed full-time & freelance UX staff. Currently pursuing a Masters in Human-Computer Interaction at DePaul University.

 
  • L

  • LEADERSHIP
  • complex concurrent deadlines
  • talent sourcing & mentorship
  • c-suite & client experience
  • management of 15+ staff

Oversaw all creative projects at Edelman Digital Chicago. Organically built a team of 15 with all hiring, staffing planning and review responsibility. Able to manage resources internally & externally.

 
  • G

  • GROWTH
  • project scope & budgeting
  • budget management
  • quality control
  • process & efficiency
  • multiple new business roles

Built Edelman Digital Chicago’s creative & production operation, starting with just one designer in 2007 by wearing multiple new business, creative & operations hats.

 

CREATIVE

USER EXPERIENCE

GROWTH & LEADERSHIP