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GREG LIPMAN

CREATIVE & USER EXPERIENCE LEADERSHIP

PROFESSIONAL experience

Creative

20 years

User Experience

10 years

Leadership

8 years

Growth

7 years

 

who is Greg?

A highly adaptable, creative team leader with years of experience guiding high profile, digital campaigns from initial pitch through successful delivery. Projects have included a diverse array of assignments including creative, brand & content strategy; large & small site builds; social content; identity systems; and data visualization. An accomplished information architect developing wireframes, sitemaps and process visuals, Greg is also pursuing a Masters in HCI at DePaul to expand his toolkit of skills.

CAPABILITIES & highlights

  • C

  • Creative
  • creative strategy
  • content strategy
  • identity systems
  • large & small site creative
  • customer experience vision
  • social creative
  • writer & designer management
  • data visualization

Creative & Content Strategy: Hands on experience across multiple industries & channels to paint a strategic customer vision.

 
  • UX

  • USER EXPERIENCE
  • wireframes
  • content audits/organization
  • sitemaps
  • customer journey mapping
  • ux designer management
  • personas
  • user testing
  • prototyping

User Experience: Expert in deliverables & processes including wireframes, sitemaps, user testing & prototypes.

 
  • L

  • LEADERSHIP
  • complex concurrent deadlines
  • talent sourcing & mentorship
  • c-suite & client experience
  • management of 15+ staff

Team Leadership: Organically built a team of 15. Able to manage resources internally & externally.

 
  • G

  • GROWTH
  • project scope & budgeting
  • budget management
  • quality control
  • process & efficiency
  • multiple new business roles

Stable Growth: Reliably able to wear multiple new business, creative & operations hats.

 

CREATIVE

USER EXPERIENCE

GROWTH & LEADERSHIP